Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value – when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
From the jungles of the trading floor to the casinos of Las Vegas, The Big Short is master storyteller Michael Lewis's outrageous tale of the misfits, renegades and visionaries who saw that the biggest credit bubble of all time was about to burst, bet against the banking system and made a killing.
The third level in the Agencia ELE Spanish learning series which follows the Curriculum of the Cervantes Institute. Level B1.1 Each level consists of the student book with CD, a book of exercises with CD, a tutor manual and an CD-Rom for use on classroom whiteboard containing all the materials of the student and exercises book.
The Primary i-Dictionary Level 1 Workbook and CD-ROM pack is ideal for general English classes as well as exam preparation. The Workbook contains all the words from the CD-ROM plus activities. Young learners will enjoy labelling the pictures, then checking with the CD-ROM, as well as doing crosswords, word searches, gap fills and colouring activities. The CD-ROM contains pictures and pronunciation for the featured words in British and American English, the dictionary makes learning new vocabulary memorable and fun. The CD-ROM is for home use. Single and multi-classroom use CD-ROMs are also available.
The class CDs contain all the audio to use with the Students' book.
The perfect accompaniment to the Primary i-Dictionary level 2 CD-ROM, this Workbook contains all the words from the CD-ROM plus activities. Young learners will enjoy labelling the pictures, then checking with the CD-ROM, as well as doing crosswords, word searches, gap fills and colouring activities.
Includes the Teacher's Book and the Class Audio CD. In this pack, the Teacher's Book has full lesson notes for every unit of the Pupil's Book, along with extra activities and photocopiable material. It includes an audio CD with all the audio necessary and the webcode gives teachers access to a wealth of extra information.
Interchange Fourth Edition is a four-level series for adult and young-adult learners of English from the beginning to the high-intermediate level. The Interchange Fourth Edition interleaved, spiral-bound Teacher's Edition with Assessment Audio CD/CD-ROM, Level 1 features complete teaching instructions, optional activities, audio scripts, language summaries, and Student's Book and Workbook answer keys. The Assessment CD/CD-ROM provides a complete assessment program, including oral and written quizzes, as well as mid-term and final tests in printable PDF and Microsoft Word formats.
The Teacher's Book with Test Master CD-ROM provides full support for Level 1. It also supports teachers with explanations of key technical concepts in the course. The Test Master CD-ROM contains a range of tests to support teachers.
The Teacher's Book with Test Master CD-ROM provides full support for level 3. It also supports teachers with explanations of key technical concepts in the course. The Test Master CD-ROM contains a range of tests to support teachers.
CD: 01. Any Way The Wind Carriesv02. Earth03. Vous Et Nous04. Black From The Ink05. Onyx06. Diamond07. Beyond The Pale08. Fur / Rye09. Exile10. The Sleep11. Come What Way12. The Oak Crown