How can you start a culture of feedback that improves your organization? Turn to page 27. Want to know the most important word to an auditor? Turn to page 65. Do you train people to interrupt you? Want to stop? Turn to page 106. What is the single biggest opportunity to improve your audit? Turn to page 172. Want to hear about the funnier side of auditing? Turn to the «You Know You Are an Auditor When…» Appendix on page 227. Praise for Auditing Leadership: The Professional and Leadership Skills You Need «From networking to e-mail, from team-building to selling yourself, Brian shows how to create a well-organized and effective working life. Although aimed at auditors, the countless ideas put forth in this book can be used by individuals in every field to grow and become more successful in their chosen careers. In fact, one particular assertion summed up the entire thesis for me: 'success is a mind-set, not a finish line.' Kush offers a multitude of unique and creative suggestions for establishing that mind-set.» —Joe Hoyle, Associate Professor of Accounting, University of Richmond, and cofounder, www.CPAreviewforFREE.com «Auditing Leadership is a must-read for new graduates and a solid resource for seasoned professionals. Brian Kush has taken a wide range of best practice advice and distilled it into a fantastic handbook for the auditing profession.» —Andrew Prather, CPA, Shareholder Clark Nuber PS «Brian's book takes you beyond the technical skills of auditing to help you become both a professional and a leader. The scope of topics covered is impressive, from e-mail communications to accountability to planning your future. The book includes sound, actionable advice that will benefit auditors at all stages of their careers, from staff to partner.» —Louise M. Peabody, CPA, Member Watkins Meegan, LLC
The New York Public Library AMAZING U.S. Geography Follow a chinook over the Rocky Mountains. Trace the course of the Mississippi River from Minnesota to the Gulf of Mexico. Discover where gold is mined and fish are farmed in the United States. Explore our fascinating nation from Alabama to Wyoming, and find answers to all your questions about U.S. geography… Where is the highest waterfall in the United States? See page 33. What is a sand sea? See page 40. Why does California have so many earthquakes? See page 41. Why are people from new England called Yankees? See page 69. How many U.S. presidents were born in Ohio? See page 89. Where did the Santa Fe Trail begin? See page 96. How large is mammoth Cave in Kentucky? See page 108. How hot are the Hot Springs in Arkansas? See page 116. Also in The New York Public Library Answer Books series: Incredible Earth Amazing Space Amazing African American History Amazing Hispanic American History Amazing Women in American History Amazing Mythology Amazing Explorers Amazing Scientists
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field—analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.
Based on cutting-edge research by leading corporate critic Louis Lowenstein, The Investor’s Dilemma: How Mutual Funds Are Betraying Your Trust and What to Do About It reveals how highly overpaid fund sponsors really operate and walks you through the conflicts of interest found throughout the industry. Page by page, you’ll discover the real problems within the world of mutual funds and learn how to overcome them through a value-oriented approach to this market.