Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
The Atmosphere and Ocean is a fully revised and updated student friendly physical introduction to the atmosphere and ocean. Now in its Third Edition, the book continues to provide students with an accessible description of the atmosphere and ocean with emphasis on their physical properties and inter-dependence. Clearly structured throughout, the book demonstrates that the atmosphere and ocean are both subject to the influence of the earth's rotation and therefore they have a common dynamical basis. The author clearly demonstrates the fundamental differences between the two environments and provides the reader with a much better understanding of the atmosphere and the ocean and an appreciation of their closest interactive relationship. There have been many developments in the field over the past ten years and this latest edition of a highly successful textbook brings together new material on the ocean-atmosphere system and climate, the observed circulation of the atmosphere and ocean and radiation in the atmosphere and ocean. Fully revised and updated 3rd Edition of student friendly physical introduction to the atmosphere and ocean. Now includes new chapters on observed circulation of the atmosphere and ocean, energy flows in the ocean atmosphere system, modeling the ocean and atmosphere, the ocean atmosphere system and climate. Well structured and written in an authoritative yet accessible style suitable for 2nd and 3rd year students taking courses in meteorology, oceanography and related Earth Sciences or as an introduction for graduate students. Emphasis placed on physical properties and inter-dependence of the ocean and climate. Part of the RMetS (Royal Meteorological Society) book series, Advancing Weather and Climate Science
This book will provide a thorough introduction to the foreign exchange markets, looking at the main products through to the techniques used, coverage of the main participants, details of the various players, and an understanding of the jargon used in everyday dealings. Written in a concise and accessible manner, it will be an ideal introduction for anyone looking to become involved in the FX markets, from dealing rooms or sales perspectives, to novice investors. The new edition has been updated to reflect the changes that have taken place in the industry over the past few years. Most chapters have been enhanced and this new edition now features new material on the psychology of trading, the psychology of price movement and online trading.
This second edition is based on the successful concept of the first edition in presenting a unified perspective on molecular charge and energy transfer processes. The authors bridge the regimes of coherent and dissipative dynamics, thus establishing the connection between classic rate theories and modern treatments of ultrafast phenomena. The book serves as an introduction for graduate students and researchers. Among the new topics of this second edition are – semiclassical and quantum-classical hybrid formulations of molecular dynamics – the basics of femtosecond nonlinear spectroscopy – electron transfer through molecular bridges and proteins – multidimensional tunneling in proton transfer reactions – two-exciton states and exciton annihilation in biological and nonbiological chromophore complexes More illustrating examples as well as an enlarged reference list are added. A new chapter gives an introduction into the theory of laser pulse control of molecular transfer processes.
This second edition of Introduction to Private Equity is more than an update, it reflects the dramatic changes which have affected an industry which is evolving rapidly, internationalizing and maturing fast. What is recognized as a critical yet grounded guide to the private equity industry blends academic rigour with practical experience. It provides a clear, synthetic and critical perspective of the industry from a professional who has worked at many levels within the industry; including insurance, funds of funds, funds and portfolio companies. The book approaches the private equity sector top-down, to provide a sense of its evolution and how the current situation has been built. It then details the interrelations between investors, funds, fund managers and entrepreneurs. At this point, the perspective shifts to bottom-up, how a private business is valued, how transactions are processed and the due diligence issues to consider before moving ahead. Introduction to Private Equity, Second Edition covers the private equity industry as a whole, putting its recent developments (such as secondary markets, crowdfunding, venture capital in emerging markets) into perspective. The book covers its organization, governance and function, then details the various segments within the industry, including Leveraged Buy-Outs, Venture Capital, Mezzanine Financing, Growth Capital, Distressed Debt, Turn-Around Capital, Funds of Funds and beyond. Finally, it offers a framework to anticipate and understand its future developments. This book provides a balanced perspective on the corporate governance challenges affecting the industry and draws perspectives on the evolution of the sector, following a major crisis.
Featuring extensive revisions and updates, the Second Edition of The Sociology of Gender: An Introduction to Theory and Research presents an introductory overview of gender theory and research, and continues to offer a unique and compelling approach to one of the most important topics in the field of sociology. Features extensive revisions and updates, and incorporates recent cross-national research on gender Expands and develops frameworks introduced in first edition Treats gender as a multilevel system operating at the individual, interactional, and institutional levels Stresses conceptual and theoretical issues in the sociology of gender Offers an accessible yet intellectually sophisticated approach to current gender theory and research Includes pedagogical features designed to encourage critical thinking and debate
Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
Cellular Physiology of Nerve and Muscle, Fourth Edition offers a state of the art introduction to the basic physical, electrical and chemical principles central to the function of nerve and muscle cells. The text begins with an overview of the origin of electrical membrane potential, then clearly illustrates the cellular physiology of nerve cells and muscle cells. Throughout, this new edition simplifies difficult concepts with accessible models and straightforward descriptions of experimental results. An all-new introduction to electrical signaling in the nervous system. Expanded coverage of synaptic transmission and synaptic plasticity. A quantitative overview of the electrical properties of cells. New detailed illustrations.
Describes twenty-one of the most important and commonly used additives A Concise Introduction to Additives for Thermoplastic Polymers focuses on additives for thermoplastic polymers and describes 21 of the most important and commonly used additives from Plasticizers and Fillers to Optical Brighteners and Anti-Microbial additives. It also includes chapters on safety and hazards, and prediction of service time models. While there are many exhaustive and complex books dealing with additives for polymers, the size of them deter students and many industry engineers from using them. The purpose of this book, therefore, is to fill this void and present a concise introduction to this important subject. Written in an accessible and practical style, the author introduces the reader to the complex subject of plastics additives in an engaging manner. His ability to be concise is the result of his teaching courses on the subject and using his own lecture notes for material. This book comprises the author's course notes so that a larger public can benefit from his knowledge. A Concise Introduction to Additives for Thermoplastic Polymers is the ideal primer for students who will later work in polymer science or the development of plastics formulation, as well as industry engineers and specialists who want to have a deeper knowledge of the plastics industry.
This comprehensive overview of the modern Chinese economy by a noted expert from China offers a quality and breadth of coverage. In this book, the author provides an introduction to China's economy since 1949 and original insights based on his own extensive research. The book sets out to analyze and compare the operational mechanisms of the Chinese economy between the pre- and post-reform periods and through national, regional and local dimensions. Both positive and negative consequences of the Chinese economic transformation have been clarified. A multiregional comparison of the Chinese economy is conducted in terms of natural and human resources, institutional evolution, as well as economic and social performances. At last, some key issues relating to the inherent operational mechanisms of and the dynamic patterns of the Chinese economy are also discussed.
Market Leader 3rd Edition Practice File with Audio CD has been completely revised and updated for use with the Market Leader 3rd Edition. The 3rd Edition Course Book includes: - All new reading texts from the Financial Times; - All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business; - All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM; - New 'Business Across Cultures' spreads.
Market Leader 3rd Edition Practice File with Audio CD has been completely revised and updated for use with the Market Leader 3rd Edition Course Book. The 3rd Edition Course Book includes: All new reading texts from the Financial Times and other authentic sources. All new case studies with opinions on DVD-ROM from successful consultants who work in the real world of business. All new listening texts reflecting the global nature of business, with interviews that can be viewed on the DVD-ROM. New 'Working Across Cultures' spreads. New Vocabulary Trainer www.marketleader.vocabtrainer.net
Praise for the First Edition «. . . outstandingly appealing with regard to its style, contents, considerations of requirements of practice, choice of examples, and exercises.»—Zentralblatt MATH «. . . carefully structured with many detailed worked examples.»—The Mathematical Gazette The Second Edition of the highly regarded An Introduction to Numerical Methods and Analysis provides a fully revised guide to numerical approximation. The book continues to be accessible and expertly guides readers through the many available techniques of numerical methods and analysis. An Introduction to Numerical Methods and Analysis, Second Edition reflects the latest trends in the field, includes new material and revised exercises, and offers a unique emphasis on applications. The author clearly explains how to both construct and evaluate approximations for accuracy and performance, which are key skills in a variety of fields. A wide range of higher-level methods and solutions, including new topics such as the roots of polynomials, spectral collocation, finite element ideas, and Clenshaw-Curtis quadrature, are presented from an introductory perspective, and the Second Edition also features: Chapters and sections that begin with basic, elementary material followed by gradual coverage of more advanced material Exercises ranging from simple hand computations to challenging derivations and minor proofs to programming exercises Widespread exposure and utilization of MATLAB An appendix that contains proofs of various theorems and other material The book is an ideal textbook for students in advanced undergraduate mathematics and engineering courses who are interested in gaining an understanding of numerical methods and numerical analysis.
The classic and authoritative textbook, Molecular Mechanisms of Photosynthesis,is now fully revised and updated in this much-anticipated second edition. Whilst retaining the first edition’s clear writing style and accessible description of this complex process, updates now include cutting-edge applications of photosynthesis, such as to bioenergy and artificial photosynthesis as well as new analytical techniques. Written by a leading authority in photosynthesis research, this new edition is presented in full color with clear, student-friendly illustrations. An interdisciplinary approach to photosynthesis is taken, with coverage including the basic principles of energy storage, the history and early development of photosynthesis, electron transfer pathways, genetics and evolution. A comprehensive appendix, containing an introduction to the basic chemical and physical principles involved in photosynthesis, is also included. Molecular Mechanisms of Photosynthesis,second edition, is an indispensable text for all students of plant biology, bioenergy, and molecular biology, in addition to researchers in these and related fields looking for an accessible introduction to this vital and integral process to life on earth. stresses an interdisciplinary approach emphasizes recent advances in molecular structures and mechanisms includes the latest insights and research on structural information, improved techniques as well as advances in biochemical and genetic methods comprehensive appendix, which includes a detailed introduction to the physical basis of photosynthesis, including thermodynamics, kinetics, and spectroscopy associated website with downloadable figures as powerpoint slides for teaching