Doing business in the tourism and hospitality scene in Asia can be very interesting and rewarding but also poses many challenges. Not many books have been written on the hospitality industry in Asia. Strategic Hospitality Leadership makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. The book is an invaluable resource of reference and insightful compendium by contributors who are the Cornell School of Administration's alumni, the Cornell-Nanyang Institute of Hospitality Management faculty, and members of its Joint Advisory Board. Their varied backgrounds and profound appreciation of the complexities in building enterprises from the ground up, or expanding an on-going business organization are the types of first-hand knowledge and perspective that is beneficial, informative, and inspirational to industry veterans and students alike. These contributors include chief executives and senior management of hotels and resorts, serviced apartments, restaurants, and food and beverage groups, who have been successful in Asia. Strategic Hospitality Leadership provides readers with the collective wisdom of these successful top executives on a range of topics including brand management, strategic direction, service, marketing, human resource, crisis management, business growth, leadership, portfolio management, best practices, and development. The book will help current and future leaders address major issues that are being and will continue to be confronted in the hospitality industry in Asia, and aims to increase the success of new entrants into Asia.
The hospitality and catering industry suffers from a decreasing workforce, not sufficiently well qualified to meet the needs of a growing industry which already contributes significantly to the economic wealth of nations. The study arises out of the above need and ultimately seeks to address the complex question of how the hospitality and catering industry came to be in the position it is in and further, how we might move to a better future. This research study is mainly focussing on five themes. Firstly, identify the trends in relation to the number of qualified students entering the hospitality industry. Secondly, study of the perception and image of the hospitality industry amongst young people, parents and career advisers. Thirdly, examine the perception of the industry's role in the delivery of Vocational Education and Training in the hospitality and catering industry. Fourthly, compare the standard of Vocational Education and Training system with six similar European and Anglophone countries. Finally, indicate the ways in which the quality of the curriculum for the hospitality and catering industry can be improved, especially in terms of vocational and professional skills.
Relationship marketing has gained significant consideration is hospitality industry as relationship with customers is crucial for this industry. Due to the growing internet popularity hoteliers are understanding high importance of online communication channels and make substantial investments in its development. This book presents results of an empirical research in online relationship marketing development in hospitality industry. The researches in this topic are not that numerous and in majority authors do cover separate elements of online RM. And there is still no works presenting holistic view of the whole scope of online relationship marketing elements in hospitality industry which is exactly the goal we set for this book.
In a country with a rapid population growth rate and huge inflow of tourists such as was the case with Zambia, in the year 2007, environmental issues needed to be checked and monitored closely. One such environmental issue that needed attention at the time of writing in 2007 was Waste Management. The purpose of this study, therefore, was to explore the role of Environmental Education (EE) in Waste Management for the Zambian Hospitality Industry of Lusaka urban. The study revealed that institutions responsible for the provision of EE to the hospitality industry had no specific or designed waste management EE curriculum for the hospitality industry. Instead, they offered a general sensitization program to the entire community, which did not meet the EE requirements of the hospitality industry. As a result of such generality, most of the hotel/lodge staff knew very little or nothing at all about professional issues of waste management. Hence, the poor waste management practices being practiced by the hospitality industry could be attributed partly to the lack of an EE policy in the industry.
If you are an independent hotelier or restaurateur wanting to know how to run an even more successful business, this book will take you on a journey of discovery as it: Welcomes you into the world of hospitality; Unlocks the secrets of the business of hospitality; Explains how customers are your lifeline, focusing on suppliers, staff and guests; Highlights key industry trends that must be a part of your business strategy; Shows you how to measure your business success to remain profitable Discover the common mistakes that are made by hospitality owner/managers, from business structure through to service delivery, and read a host of practical tips and checklists that can be implemented immediately to resolve them. The solutions offered will produce optimum results which will in turn increase your profitability. As the founder of the Star Quality Hospitality Consultancy, Monica Or is passionate about unlocking the potential of hospitality businesses by exceeding customer expectations. She is a Fellow and Chairman for the Institute of Hospitality London, and has spoken at conferences in the UK and USA. She has co-written two other hospitality books, and regularly writes for Hotel Industry magazine.
Since knowledge management is almost new to the hospitality industry, this book aims at being an introductory tool of knowledge management to hospitality managers. There is a seamless flow between parts from the introduction to knowledge management to the final practical application of the proposed business model. It brushes on knowledge management concepts that are frequently cited, including concepts that were useful in formulating a model for knowledge management strategy for hospitality. The Process-Oriented Strategic Knowledge Management Business Model is an initiative to push forward strategic knowledge management in the hospitality industry. It was built on the belief that a knowledge management strategy that is linked to the strategic business goals of a hotel will be very effective in improving performance on all levels of organization. With respect to the knowledge management business model, this book builds on previous research and seeks to cover questions that were left unanswered. Issues such as measuring knowledge management value to track the implementation of the model and the factors that support or impede its implementation have been discussed in detail.
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Hospitality sector is growing at a rate of approximately 8% in developing countries like India. This sector can be broadly classified into hotel industry,travel and tourism,restaurants,pubs,clubs and bars,contract catering,and aviation. The major challenge of this sector is shortage of skilled employees along with the challenge of attrition rate. Skilled chefs and managers are in great demand. Managers require huge range of competencies such as, people management, viable skills, business insights, analytical skills, succession planning, and resource development in order to get success in this sector. Hospitality is all about handling people. So an employee must have right attitude, tolerance, and listening skills in order to move up the hierarchy.A very little academic literature exists on what are the training practices adopted by some of these industry units. The present study mainly focuses on demonstrating best training practices in Hospitality Industry. The content in this book is informative and useful for the professionals employed in hospitality Industry, trainers and HR practitioners across Industry. The content is also useful to researchers and management students.
2014 Reprint of 1958 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. This book, an introduction to the Weil-Zariski algebraic geometry, is an amplification of lectures for one of a series of courses, given by various people, going back to Zariski. Restricted to qualitative algebraic geometry, it is an admirable introduction to Weil's "Foundations" and, more generally, the whole of the modern literature as it existed before the advent of sheaves.
This book follows on from research of hospitality, theoretical perspectives and cases, which was researched and represents one of the most significant contributions to the advancement of hospitality industries. Is worthy to sit along side in search, not as a successor but as further tangible demonstration of the advancement in thinking and knowledge within the academic field of hospitality industries. The hospitality industry management view of what constitutes hospitality tends to rest on the action of the provision of food and/or drink and/or accommodation — a simple enough starting point, though one that in itself has borne considerable reconsideration and deconstruction. Intensifying global competition, corporates with rapid technological progress have heightened the need for organizations to become more entrepreneurial to survive and prosper. Virtually all organizations new start-ups, major corporations, and alliances among global partners, are striving to exploit product and market opportunities through innovative hospitality industry and proactive behavior. Innovation is a crucial source of competitive advantage in hospitality industry.
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
The Atmosphere and Ocean is a fully revised and updated student friendly physical introduction to the atmosphere and ocean. Now in its Third Edition, the book continues to provide students with an accessible description of the atmosphere and ocean with emphasis on their physical properties and inter-dependence. Clearly structured throughout, the book demonstrates that the atmosphere and ocean are both subject to the influence of the earth's rotation and therefore they have a common dynamical basis. The author clearly demonstrates the fundamental differences between the two environments and provides the reader with a much better understanding of the atmosphere and the ocean and an appreciation of their closest interactive relationship. There have been many developments in the field over the past ten years and this latest edition of a highly successful textbook brings together new material on the ocean-atmosphere system and climate, the observed circulation of the atmosphere and ocean and radiation in the atmosphere and ocean. Fully revised and updated 3rd Edition of student friendly physical introduction to the atmosphere and ocean. Now includes new chapters on observed circulation of the atmosphere and ocean, energy flows in the ocean atmosphere system, modeling the ocean and atmosphere, the ocean atmosphere system and climate. Well structured and written in an authoritative yet accessible style suitable for 2nd and 3rd year students taking courses in meteorology, oceanography and related Earth Sciences or as an introduction for graduate students. Emphasis placed on physical properties and inter-dependence of the ocean and climate. Part of the RMetS (Royal Meteorological Society) book series, Advancing Weather and Climate Science